For Manifattura Lane Figli di Ugo Pucci di Pucci Riccardo & C. s.a.s (hereinafter by Pucci it is very important to guarantee your confidentiality.
This document on confidentiality describes the mechanisms for collecting and processing data in cases where it is necessary to provide certain information in order to use the services offered through this site.


Information according to art.13 D.lgs.196/2003
Pursuant to and for the effects of art. 13 of the code on personal data, approved by Legislative Decree no. 196 of 30 June 2003, we inform you that the processing of personal data provided by you will be carried out in strict compliance with the principles and provisions dictated by Legislative Decree no. 196/2003, i.e. according to correctness, lawfulness, transparency, confidentiality and protection of your rights, so we inform you of the following:


The collection and processing of Data are carried out by By Pucci for the following purposes:
marketing and advertising, sending information and promotional material, statistical analysis for marketing purposes, satisfaction surveys, invitations to informative or promotional events.


The processing of the Data for the above purposes will take place with both automated and non-automated methods and in compliance with the rules of confidentiality and security required by law.


The provision of Data is absolutely optional. Any refusal to provide the Data does not imply any consequence, except for the impossibility to use the services offered by the Company.


Art. 7 of Legislative Decree 196/2003 gives you certain rights in relation to the processing of your personal data including:
the right to obtain confirmation of the existence or not of personal data concerning you, even if not yet recorded, and their communication in an intelligible form;
the right to obtain the indication:
the origin of the personal data; the purposes and methods of processing; the logic applied in case of processing with the aid of electronic means; the identity of the owner of the subjects or categories of subjects to whom the personal data may be communicated or who can learn about them as appointed representative in the State, managers or agents;

the right to obtain:
the updating, rectification or, where interested therein, integration of the data; the cancellation, transformation into anonymous form or blocking of data processed unlawfully, including data whose retention is unnecessary for the purposes for which the data were collected or subsequently processed; certification to the effect that the operations as per letters a) and b) have been notified, as also related to their contents, to the entities to whom or which the data were communicated or disseminated, unless this requirement proves impossible or involves a manifestly disproportionate effort compared with the right that is to be protected; the right to object in whole or in part: for legitimate reasons, to the processing of personal data concerning you, even if pertinent to the purpose of collection; to the processing of personal data concerning you for the purpose of sending advertising materials or direct selling or for carrying out market research or commercial communication.
You can request at any time to check and remove your data in one of the following ways: by writing to By Pucci in via del Ponticino, 6 S. Quirico di Vernio (Prato) 59024; by sending an e-mail to or a fax to +39 0574-957173


The owner of the data treatment is via del Ponticino, 6 S. 59024 Quirico di Vernio (Prato) with VAT number 02023690973.


By Pucci guidelines for the processing of personal data
By Pucci takes care to guarantee you the utmost confidentiality. With e-mail systems, Internet and other online resources growing exponentially, it is important that you know that the information you provide us will be treated seriously.

Collection of personal data
We will only ask you for personal information in cases where such information is necessary to identify you or to contact you. In general, this is where it is necessary to register for a service or to provide you with ad hoc information.
We consider it legitimate for you not to allow the use of your personal data stored in our database. For this reason, if you exercise this right, your data will be marked in our database in order to exclude them from sending communications (by e-mail, post, telephone, fax).
Currently, we mark your personal data in the following two ways:
a) You have given your consent to the use of your data
b) Has not given consent to the use of data
You can request at any time to check and remove your data in one of the following ways:
by writing to By Pucci in via del Ponticino, 6 S. 59024 Quirico di Vernio (Prato); by sending an e-mail to or a fax to +39 0574-957173

Personal information is collected in the following cases:
by visiting By Pucci’s website ( you may be asked to leave your information in order to be contacted.
The information we collect allows us to better understand your preferences about our products and services. Your profile, outlined based on the information you provide, allows us to develop products and programs that meet your needs.

The information usually required is:
first and last name, postal and e-mail address, telephone and fax number, position held in the company, type of company; information that reveals your preferences with respect to, for example, product choices, service, point of purchase; other information that helps us develop the best solutions.


Use of personal data
Personal information is used primarily for the following purposes:
to enable you to easily find products, services and information on the By Pucci site; to enable By Pucci to create sites that offer you truly interesting and useful information; to notify you of product updates, special offers and new services offered by By Pucci; to evaluate your reaction to content, products and services offered online.
By Pucci will disclose your personal information, without notice, only if required by law or if it believes in good faith that it is necessary to do so: (a) fulfill legal obligations or comply with applicable legal requirements of By Pucci or the Site; (b) protect the rights or property of By Pucci and its Web sites; and (c) act under exigent circumstances to protect your personal safety, the safety of its Web sites or the general public.


Control and protection of personal data
The personal information you provide will not be disclosed by By Pucci to third parties without your consent.
By Pucci protects your personal information from loss, misuse, unauthorized disclosure or destruction.